Magazine Ad [Spec]:
Brief:
Increase food sales by placing an ad in a free local magazine
Target Audience:
Primarily local customers, who benefit from free delivery
Media:
Print ad in Loughton Life (free local magazine)
Advertorial [Spec]:
Brief:
Promote a new murder mystery night at the fictitious Elysium Hotel in Ware
Target Audience:
Groups of friends or colleagues looking to escape the city and enjoy a weekend sleuthing over a few beverages at a luxury retreat
Media:
Advertorial feature in
Discover Britain
Press Release [Spec]:
Brief:
Promote a roster of seniors’ nights at the fictitious Miguel’s seaside restaurant in Folkestone
Target Audience:
Over-60s wishing to make new friends
Media:
Press release to feature in Saga Magazine
CRM / Direct Mail [Spec]:
Brief:
Encourage existing customers to purchase a newly launched skincare product
Target Audience:
Existing customers who might be tempted by an early-bird “loyal customer” offer
Media:
Email CRM / Print DM
Case Study:
Brief:
Grow Rosemary’s client base with this customer case study, which will feature on her website
Target Audience:
Stressed-out dog owners in need of a qualified trainer
Media:
Business website
gem.langservices@gmail.com
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